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Cardiovascular Marketing Question: How Soon is Too Soon?
Getting patients “back-to-normal” faster seems to be a trendy marketing message these days. A competitor in one of my client’s markets has seemingly blasted this message on every airwave, outdoor board...
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What Cardiovascular Marketers Can Learn From Family Physicians
We are here. We are listening. We are healing. The below video touting this mantra was recently shown at the 2010 American Academy of Family Physicians annual meeting in Denver. Good reminders for...
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Speed-Dating for Cardiovascular Marketers
Some hospital marketers in Texas are growing business through doctor-patient “speed dating.” At “Doc Shop” events at Texas Health Harris Methodist Hospital Hurst-Euless-Bedford, patients and physicians...
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Fighting Obesity Through Cardiovascular Marketing
When it comes to helping patients lose weight, it seems success is tied to the delivery of the message. It’s that dreaded time of year. I love the holidays, and I really love holiday parties with all...
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Practice Management Issues for Cardiovascular Marketers
Marketing support is becoming an increasingly critical differentiator in physician recruiting efforts. To that end, understanding practice management issues can be an important piece in building strong...
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Cardiovascular Update: Exercise is the Fountain of Youth
If exercise can keep mice from becoming prematurely gray, imagine what it can do for heart patients. It’s no secret that physical activity is beneficial in countless ways, but new research published...
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Improving the Cardiovascular Patient Experience with Electronic Medical Records
The mandate to transition hospital and clinic records to a digital format by 2015 could dramatically impact the patient experience. Much to my chagrin, I had to visit my doctor’s office yesterday....
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A Point of View on Physician Communication Programs for Cardiovascular Marketers
Economic pressure, technology mandates and looming questions about health reform make physician engagement more challenging than ever. Hospital/physician business models are changing too. More than...
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Twelve Questions Your Cardiovascular Marketing Should Be Able to Answer
Empowered patients are more assertive than ever when it comes to selecting physicians. This trend is pretty close to home for me right now, as I am trying to help my husband select an orthopedic...
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AFib and Stroke: A Hot Topic in Patient Education for Cardiovascular Marketers
Only half of patients with atrial fibrillation know they are at a heightened risk for stroke. I’m pretty amazed if the results of this study, sponsored by the American Heart Association, are correct....
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